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Thursday, September 30, 2010

Latex & Liquor


Skyy Vodka is serving a shot of controversy with its new ad campaign. Strong, tall, blue-bottled Skyy can now be found between long, red latex’d legs. Would you call it pornography? That’s a pretty big stretch. Skyy ads have always been lips, legs, and lingerie -- and keeping wholesome people gawking. I don’t see anything so different in this provocative ad. They’re not even showing skin this time around. Skyy is selling vodka – and not the high end type. Just like their consumers they’re trying to have a little more fun. Skyy has been selling sexy for years and I’d have to say “Really?” to anyone who’s just now offended by Skyy’s not-so-risqué ad campaign. Many of their ads are blatantly exaggerated, to the point of being humorous. This not-so-new ad, features a filthy rich woman with a man crawling all over her and the vodka is placed in the foreground, I’m sold!


Bottoms Up!


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Monday, September 27, 2010

A Real Kitchen Nightmare... For Gordon Ramsay

Joseph Cerniglia, a New Jersey Chef that had once been featured on FOX’s Kitchen Nightmares, was found dead in the Hudson River Friday, Sept 24th. It is confirmed that Cerniglia had committed suicide and now Chef Gordon Ramsay is taking an abundance of heat from the media.

In 2007, Gordon Ramsay paid a visit to Cerniglia’s restaurant,
Campania, and found the kitchen in complete disarray, sporting an unruly/juvenile wait staff, precarious management, and the New Jersey restaurant's rapidly mounting debt. Ramsay, in his famously acrimonious style, castigated Cerniglia and staff for their "boring" cuisine and wasteful ways. But what caught the media’s attention was Ramsay stating to Cerniglia: “ Your business is about to swim down the fucking Hudson”, after Cerniglia admitted to losing approximately $120k in restaurant expenses. A phrase the media seems to be endlessly echoing and labeling as “harsh” and “haunting”.



But if you actually pay attention to the Kitchen Nightmare's episode (s01e04), Ramsay and Cerniglia’s interaction wasn’t so volatile, as the media has portrayed. Ramsay’s signature speaking style is all about the abrasiveness and profanity – that’s been his secret sauce to fame. Yet, unlike many other chefs, whom Ramsay has driven to tears, Cerniglia never cowered, nor disregarded Ramsay’s feedback or guidance. In fact, their rapport was actually amiable. Ramsay was almost patriarchal and even went so far as to defend Campania’s re-vamped cuisine against the “old bag” on their re-opening night.

And while I'm nowhere near a fan of Gordon Ramsay TV – his speaking style grates on me like Freddy Kruegar’s nails on a chalkboard – I actually feel for the guy. It’s clear that he had a soft-spot for Joseph Cerniglia and it’s very likely that he’s feeling a loss for the much-loved New Jersey Chef.




It looks like Gordon Ramsay’s Kitchen Nightmares isn’t just about the restaurant anymore. According to The Daily Mirror, the Kitchen Nightmares’ star and executive producer has added a number of irrelevant questions to the Kitchen Nightmares contestant application. How much a contestant weighs, as well as their height, eye and hair color are just a few of the questions that have been added. But my favorites of all of them are these:
  • Have you ever had a restraining order filed against you?
  • Does your family have a history of depression?
  • Are you easily upset?

Actually, the one regarding a history of depression seems to be fair.

A friend of mine had filled out an application for Chef Ramsay’s Hell’s Kitchen (as a joke) and told me that they had similar questions on the application he filled out, which he thought was strange. Considering that Kitchen Nightmare’s is supposed to be focused on the restaurants and not the contestants, asking such personal questions doesn’t seem right.

Moreover, Chef Gordon Ramsay should be focused more on cleaning up his muddied image instead of adding to his laundry list of drama and evil doings.

Are those questions even legal? But then again, does he really care?

More on Gordon Ramsay and Hell's Kitchen:
The Sharks that Gordon Ramsay Killed: The Movie (warning: video contains graphic violence)
Gordon Ramsay Tossed to the Sharks (Warning: Contains graphic photo)

Sunday, September 26, 2010

A Beautiful Kitchen Companion


"Modernist Cuisine: The Art and Science of Cooking" is a six-volume cookbook being developed that strives to intermingle beauty and simplicity. Science and learned techniques are shared to better understand the method behind the madness of meal preparation. It isn’t scheduled to come out until spring of next year, but the pictures I’ve seen are stunning. Instead of just satisfying the readers’ stomach, the authors are working to engage the readers and revolutionize cooking technique. This seems to be a cookbook set that has gathered the information of the ages and is sharing it gorgeously.

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The Battle against Healthy Food


The founder of Heart Attack Grill was just interviewed and considers himself someone leading the pack against the healthy food movement. He has given courage to other establishments who want to put items on the menu with absurd amounts of calories. With all the hype about salads and eating your fiber these guys are making a stand, if they can.

What is the Heart Attack Grill? It’s a fine eating establishment in Arizona where you are no longer a customer, but a patient-hospital gown and all. The waitresses are sexy nurses who weigh you and if you’re over 350 pounds, you eat for free! The biggest burger you can get is the Quadruple Bypass Burger at a lovely 8,000 calories. Everything boasts to be greasy and bad for your body. Once you’re done with your burger, shake and bottomless fries they can wheel you out with a packet of unfiltered cigarettes- also on the menu.

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Friday, September 24, 2010

Food Truck Strive


Food trucks are all the rage, but the city is getting fed up-and not full of Kebabs. The rules are getting strict in NY & DC, by piling on the fines to trucks that have gotten 3 tickets. “The Man” is trying to pass a bill that will not allowing them to park for more than 30 minutes in one location or within 100 feet of a restaurant. Yes, we don’t want only food trucks to dominate the city, but those poor guys are racing and slaving hard for our quick lunches and drunken munchies. We need to give them a break after all the breaking they’ve done for us.
The laws are not passed, so represent for your favorite food on the fly. In the mean time check out these apps you can download to find the most delish food trucks in your big city.
[Image from OC Weekly]

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Thursday, September 23, 2010

A Delicous Comedy


Today’s Special is a new movie about the struggle of a chef determined to get the recognition he deserves, but his plans all change when the family Tandoori Restaurant goes bankrupt. Aasif Mandvi, from the Daily Show, stars in this Independent Foodie film. This comedy comes out October 8th, so Curry up and make Naans to see it!

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Wednesday, September 22, 2010

Wrath of the Panda

Big, fluffy, loveable Panda will wreak havoc on all who refuse his cheese. Panda won’t take no for an answer in these ads for Mozzarella. Enjoy these Panda Cheese ads and the fear they instill OR ELSE!



How do you threaten people to eat your food? I infuse fear with the threat of starting Tofu Tuesdays!


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