"Renowned cheese expert Laura Werlin has already earned both the James Beard Cookbook Award (The All American Cheese and Wine Book) and a World Gourmand award for best cheese book in the world (Great Grilled Cheese). Now Werlin is back, and this time she’s focusing on America’s favorite comfort food: Macaroni and Cheese.
We sat down with her to chat about her latest book." [Read more...]
Showing posts with label Food and Wine. Show all posts
Showing posts with label Food and Wine. Show all posts
Wednesday, January 16, 2013
Monday, December 12, 2011
Top Chef featured in Food & Wine

Are you a big fan of Food & Wine magazine? So am I! I’m also a big fan of Bravo TV’s Top Chef, currently on Season 9, Top Chef Texas. That means that January’s issue will be one to remember. According to Adweek, Food & Wine will feature Top Chef on a 24-page section. Part of the reason to print Top Chef is that Food & Wine has been its sponsor for a while now. By devoting a whole section to Top Chef, Food & Wine is actually killing two birds with one stone. They are advertising for their show and creating content at the same time. Sounds like a reasonable strategy.
For a fan like myself, this is great news as I will have a place to read more about my show and its stars. Stars like Tom Colicchio,
Padma Lakshmi and Gail Simmons. Not only will I read more about the main stars, but I will also find out more about the current contestants and their recipes.

Speaking of added content, in order to add more value to you, my reader, I have added a couple of links to some goodies.
In order to leave you with some food for thought, I have a couple of questions that you can answer in the comment section if you want. What do you think of Food & and Wine’s decision to advertise for its sponsee? Do you think it’s smart or shameless? Do you think the majority of Food & Wine’s readers will enjoy the 24-page section on Top Chef?
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