In a recent interview with the Guardian, our sympathy falls to the interviewer, Decca Aitkenhead, whose approach to Jamie Oliver’s incessant whining seems almost saintly. He insists that no one understands him and seems to have diarrhea of the mouth, when he states “God, why do I give interviews to the Guardian? They always try to dissect you..." I’m surprised that Decca remained sympathetic to him and his cause.
And when it comes to his Food Revolution, I actually do think we’re getting it. Yes, there are Americans that love their fast food and are going to fight for their right to raise fat children. We label these people as “Stupid Americans”. You have to be a complete idiot to not realize that meals made up of chips & candy is the primary cause of America’s health problems.
Jamie, this isn’t news to most of us – major campaigns opposing the junk food epidemic have been ringing out loud and clear for decades. We do understand your mission and would love to see a change in the average child’s lunch box. No one wants government control over what schools feed their students, but the people who feed our children need to have brain cells when selecting meals. Instead of campaigning for healthier food, why not campaign for smarter school employees and school lunch vendors?
Then there’s the cost factor. It’s a known fact that there’s a higher price tag associated with fresh and healthy food. And with the unemployment rate being what it is, it’s no surprise that Middle America is taking a more economical approach to feeding their children. I’d get into the taste-factor, but why point out the obvious (kids will always appreciate a Happy Meal to over-cooked/under-seasoned food).
That said, based on the rising popularity of farmers markets, we are actually seeing some traction in the daily diets of the average American. And look at the celebrities that are endorsing your Food Revolution: Heidi Klum, Paul McCartney, Kim Kardashian, Ellen Degeneres, & even Justin Bieber, who is still just a kid himself. Yes, there are some people who will resist change, but that isn’t reason enough to think that everyone is against you. People are trying to change and all your effort is appreciated by those with brain cells. Maybe you’re just spread too thin to take notice. Take a breath, play with your kids, and while you’re doing that, we’ll eat some vegetables in your honor.
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