In a bad economy, $30 is a good chunk of change to spend on a book. More so, when the buyer finds that the book doesn’t deliver what it promises. Several experienced and inexperienced cooks have come forward in annoyance (some in anger) after attempting to cook Jamie Oliver’s dishes in 30 minutes or less. Instead the cooks found the allotted time was drastically understated, taking up to 90 minutes and requiring expensive equipment not ordinarily found in the average consumer’s kitchen.
To top the negative press was Jamie’s tweet, boasting book sales:
“Wanted to say thanks for supporting 30 min meals book. We have just broken the million book sales!! Couldn't have done it without you guys!” 12:27 PM Dec 21st via Twitter for iPhone
Looks like Jamie will be eating foot for his New Year’s dinner.
It might have been wise to have a few friends test out his recipes before going to press. But then again, maybe Jamie can break another record: Most copies of a non-fiction book returned to book stores in a single month.
Jamie, maybe you should have Rachel Ray consult on your next book: “Jamie Oliver’s 30-Minute Meals – No Really”.
More on Chef Jamie Oliver:
- new! Jamie Oliver’s New Cheese
- Jamie Oliver and Gordon Ramsay Should Be Shark Bait
- Jamie Oliver’s Food Revolution Shunned by LA School District – Can You Blame Them?
- Jamie Oliver’s 30-Minute Meals? 90-Minute Meals would be more Accurate
- Jamie Oliver, Stop Whining!