Do you guys remember Hanson? That’s right, that Hanson band made up of three boys that looked surprisingly similar to a chick band. They made that music video that is forever etched in our minds with no possibility of getting it out of there, MMMBop! Well guess what, those annoying little boys who I thought would remain forever innocent are thinking about having their own beer: MMMhop by IPA. Apparently it will be some form of a pale ale. Zac Hanson said, “We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience.”
Whether or not this is an internet rumor, the fact remains that celebrity endorsement of alcohol is a bit of a fad in and of its own. Dan Aykroyd teamed up with Patron to create Crystal head Vodka.
The following is an interview in which Aykroyd explains his decision to endorse a spirit. Listen up for the “put into the mouths of people your passion.” Taken out of context, a hilarious quote in an otherwise very serious interview.
Lance Armstrong, an icon of fitness and health, after all he did defeat cancer, endorses Michelob Ultra. Sure the beer is very low in calories, but the alcohol content is still there. Justin Timberlake directed a pretty funny commercial for 901 Tequila. Even Jackie Moon, a fictional character by Will Ferrell, has his own Bud Light commercial.
Whether artists (if you can call Hanson that), actors, athletes, heartthrobs (as in Timberlake), or fictional characters, it seems everyone is endorsing some form of alcoholic beverages. With their vast and pervasive influence in our society, should celebrities endorse alcoholic beverages? What do you think? Is it an ethical duty for celebrities not to endorse alcohol? Or is it their acquired prerogative?
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